Product Management training teaches critical business skills and a strategic framework for superior Product Management that will drive organizations to new levels of profitability with new and innovative products.
Audience:
Course designed for:
- Product and brand marketing managers and directors
- Product marketing managers
- Program managers
- Project managers
- Product management team members
Course Content:
- Introduction to Product Management
- Competitor Analysis
- Market Potential and Sales Forecasting
- Developing Product Strategies
- Defining a Product Management System
- Channel Management
Learning Objectives:
- Define and layout Strategic Planning, Execution and Product Launch
- Identify and specify market requirements and the role of product management
- Identify major tasks facing today’s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service.
- Demonstrate a thorough understanding of both theoretical and practical product management and product marketing management, including underlying concepts, principles and terminology
- Evaluate and implement different aspects of product management and product marketing management strategy, including: New product development though product elimination and Start-up companies through established organizations
- Understand product life cycle considerations and differentiation
- Understand Product marketing and product planning
- Product Life Cycle (PLC) including Development, Introduction, Growth, Mature and Decline
- Identify Product Lifecycle Management (PLM)
- Develop product roadmaps
- Develop differentiated product positioning
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